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Paid Ads

What is paid ads?

Paid advertising is any form of internet advertising that a marketer or company pays for. With paid ads, advertisers are basically renting a space on a platform with their target audience and advertising their offer.

Benifits of paid ads

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B2B & B2C business

Attract visitors actively searching for products or services similar to what the business offers, increasing potential leads.

Appear at the top of search results or social feeds to build visibility and recognition.

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Small Business

Appear in search results and social media, making it easier for customers to find them.

Set budgets and bids, ensuring only pay for actual clicks.

Ads on reputable platforms enhance trust and credibility.

Google , Meta , whatsapp

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Indivisuals

 Paid ads can help freelancers get more visibility and get the work they want most.  Paid ads can help freelancers reach a more relevant audience for specific keywords. Paid ads can lead to a positive ROI on marketing activities. 

Paid Ads Platforms

Google Ads is an online advertising platform that allows businesses to create ads that appear on Google’s search engine and other Google properties in term of  Search Ads,Display Ads, and video Ads

Promote your products directly in Google search results with detailed product information.

Google ads

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LinkedIn Ads are a powerful tool for B2B marketing, allowing businesses to target professionals based on job title, industry, and other professional criteria.

LinkedIn Ads

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Meta Ads allow businesses to advertise on Facebook and Instagram, targeting users based on demographics, interests, and behaviors.

Meta Ads 

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Google Pay Ads promote offers and discounts within the Google Pay app, targeting users who use the app for payments.

Google Pay

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Case study

  • Ad campaign reults in 25 % increase in sales​

  • Brand awarness  increased by 40%

  • Emotional story telling Enhanced user engagement  on siocial media

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Tanishq

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  • 30% increased transaction through app

  • Festival coupon code offers increased engagment 20%

  • Enhanced brand visibility 

Paytm

  • Increased app downloads by 30%

  • Right target audiance create customer loyalty.

  • Enhanced user engagement and site visits by 40%.

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Byju's

  • Increased 25% brand awareness

  • Product sales increased by 20%

  • Retargeting helps to create loyal customer

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Tata tea

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Our Digital Pathway

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FAQ

  • How digital marketing helps business?
    Digital marketing helps businesses reach a wider audience, improve brand visibility, generate leads, and drive sales through various online channels.
  • How long does it take to see results from digital marketing efforts?
    Results can vary, but many businesses see improvements in engagement, traffic, and sales within a few months of consistent digital marketing efforts.
  • What are the most important digital marketing metrics to track?
    Key metrics include website traffic, engagement rates, conversion rates, return on investment (ROI), and customer acquisition cost (CAC).
  • How does digital marketing benefit small businesses?
    Digital marketing allows small businesses to compete with larger companies by reaching targeted audiences, building brand authority, and driving cost-effective marketing efforts.
  • What are common digital marketing mistakes to avoid?
    Common mistakes include not understanding the target audience, neglecting SEO, inconsistent content creation, and not measuring campaign performance.
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