What is social media marketing?
Social media marketing is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.
Benifits of SMM
B2B & B2C business
SMM helps attract potential leads by engaging with users actively searching for relevant products or services, increasing the likelihood of generating valuable leads.
Regular and strategic social media presence builds brand authority and awareness, positioning your business as a leader in its industry.
Small Business
SMM enhances the visibility of small businesses in local searches, making it easier for customers to find and connect with them.
Compared to paid advertising, SMM is a cost-effective way to build brand recognition and engage with potential customers over time.
Indivisuals
SMM makes freelance services more discoverable, helping to attract a broader client base.
A well-maintained social media profile enhances credibility and positions freelancers as experts in their field.
Types of Social Media Marketing
Content marketing on social media involves creating and sharing valuable content to attract and engage a target audience. It is like hosting a never ending virtual seminar where you share your expertise and insights to attract and captivate an audience.
Content Marketing
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Paid advertising on social media platforms is a powerful way to reach a broader audience. Social media platforms offer targeted advertising options that allow businesses to reach specific demographics based on age, location, interests, and behavior.
Social Media Advertising
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Influencer marketing leverages individuals with significant following on social media to promote products and services. Imagine having a trusted friend who always knows the best products and services. These influencers have the power to sway their audience’s opinions and buying decisions due to their credibility and reach.
Influencer Marketing
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User-generated content is any content (text, videos, images, reviews) created by users rather than brands. UGC is highly effective because it serves as social proof, showcasing real people using and endorsing a product or service. When people see others enjoying your product, they are more likely to trust and try it themselves.
User-Generated Content (UGC)
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Case study
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60% increase in followers across social media platforms due to influencer partnerships
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Increased app downloads by 40% .
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Strengthened relationships with local restaurants, leading to a 35% increase in featured restaurant listings
Zomato
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Increased user base by 65%.
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Grew premium subscriptions by 20%.
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Generated over 10,000 posts under the #LenskartLook campaign, enhancing brand visibility
Lenskart
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Increased app downloads by 60%.
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Achieved a 70% increase in social media engagement through interactive and relevant content.
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Enhanced brand visibilityby partnering with well-known sports figures and influencers.
Dream11
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Online sales increased by 60%.
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Improved brand visibility and customer loyalty.
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Enhanced user engagement and site visits by 40%.
Oven story
Our Digital Pathway
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FAQ
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How digital marketing helps business?Digital marketing helps businesses reach a wider audience, improve brand visibility, generate leads, and drive sales through various online channels.
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How long does it take to see results from digital marketing efforts?Results can vary, but many businesses see improvements in engagement, traffic, and sales within a few months of consistent digital marketing efforts.
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What are the most important digital marketing metrics to track?Key metrics include website traffic, engagement rates, conversion rates, return on investment (ROI), and customer acquisition cost (CAC).
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How does digital marketing benefit small businesses?Digital marketing allows small businesses to compete with larger companies by reaching targeted audiences, building brand authority, and driving cost-effective marketing efforts.
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What are common digital marketing mistakes to avoid?Common mistakes include not understanding the target audience, neglecting SEO, inconsistent content creation, and not measuring campaign performance.
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